Ars Technica has a great article by John Siracusa on the history of ebooks and their running failure to penetrate down to the consumer level over the last decade.
John make a number of great points, including this bit where he attacks the greatest paper tiger of ebooks, that ‘no one wants to read from a screen”:
People are clearly willing to read text off screens. Plain, old, often awful screens with tiny, ugly text and large pixels. Vast amounts of text, read over extended periods of time. Up to 40 hours a week at work alone, in the case of most office workers who sit in front of a computer all day. And more at home for pleasure. Hell, you’re likely doing it right now (unless you printed the PDF version of this article or are being paid to read it).
The whole article is worth a read for anyone interested in the history of selling ebooks and the arguments railed against them. Unfortunately, the article seems to be premised on the idea that the success of ebooks is tied directly to having a healthy market in selling ebooks, which a quick look at the history of computer audio files will show is not true.
MP3s did not become the format of choice for music because there was a healthy market in selling them, or any market at all. MP3s took off because people were able to easily convert the CD-based music collections that they already owned. Only now, years after the format switched for consumers, have retailers started changing their distribution format to match.
If digital music had been stuck waiting on publishers, it might be no further along than the current ebook market, swamped under competing DRM’d formats with absurd pricing policies designed to prevent cannibalization of physical media sales. After all, that was an accurate description of the digital music selling business until just the last year or two.
Thankfully, the publishers are not the only ones with books, they simply print some of the new ones. Once you realize that, you come face to face with the biggest real roadblock to ebooks: getting digital text out of the paper books that people already own.
This, naturally, is where we come in.